By Hannah Schachinger, PR Specialist
Atlanta and the ideas that shape its past, present and future are well worth celebrating, and each year, Plywood People throws the best party in town for the city we love. Plywood People is an Atlanta-based non-profit leading a community of start-ups doing good, and the Plywood team just wrapped up hosting the 10th annual Plywood Presents x ATL IDEAS Festival, the ultimate gathering of problem solvers seeking to change the world for the better.
This year’s festival was unlike anything Plywood has put on in the past. It was entirely reimagined to facilitate meaningful connections and consisted of intimate discussions, interactive workshops and panels, town hall-style meetings and the annual Idea Competition, where Atlanta-area presenters pitched their big ideas to meet social needs. Plywood welcomed national speakers and local presenters across four separate stages, as well as hundreds of attendees — and our SSG team got to be right in the middle of the action.
Emily Smith (left), one of SSG’s social media gurus, and I (right) fueled up for the day with Thrive Farmers coffee. Fun fact: Thrive Farmers has been a client of ours for years, and the sustainable coffee brand won the Idea Competition a few years ago.
Our roots with Plywood run deep: we’ve had the honor of coordinating and hosting media for the festival for the past several years. This year was extra special for SSG because our very own Jennifer Garrett, our vice president of content, led a round-table discussion on how to grow and engage your audience by telling your story effectively through PR, social media and digital marketing. For the past two years, Jennifer has also served as a judge for the Idea Competition, and we’ve had the pleasure of working with last year’s Idea Competition winners, Catherine and JJ Jaxon of Mission MightyMe, to develop a PR strategy for the launch of their first product.
Jennifer rocking it as a judge for the Idea Competition.
Did you know that according to the groundbreaking LEAP Study, consistently including peanuts in a child’s diet from infancy could significantly reduce the child’s likelihood of developing a peanut allergy later in life by more than 80%? The Jaxons’ oldest daughter is allergic to most nuts, so determined to try to prevent another food allergy in their family with their youngest child, Catherine and JJ, alongside a dream team of food allergy experts, are creating a line of baby-friendly foods that make it simple to include nuts and other common food allergens in babies’ diets. The Jaxons won last year’s Idea Competition, and during this year’s festival, JJ shared about their journey to align product production, distribution and marketing. This process has taken a lot of patience and persistence, but the Jaxons are driven by their mission to keep kids from developing life-altering food allergies. We’ve loved working with Catherine and JJ to create a PR strategy around Mission MightyMe’s newest product, and we can’t wait to share more about it with you in the near future!
We got to connect with Catherine and chat about all things Mission MightyMe.
We had a blast celebrating all things Atlanta with the Plywood team, and we’re already counting down the days until next year. Registration is already open for next year, so be sure to sign up. Don’t miss out on the fun in 2020!